Climate Advert Scales New Heights

Having made an impression on the readers of the Computing weekly magazine, Swiftbase has instructed Bluesulphur to design and deliver new adverts for their flagship server room product The Climate CM2. The latest, published on November 26, 2009, uses climbing imagery to demonstrate the value of the protection offered.

The medium has worked very well for Swiftbase, and for the sales of The Climate. With Google Analytics tracking the activity on the site, Swiftbase is able to directly monitor the impact of each advert placed. It can see the quantity of visitors that have clicked through from the advert in the electronic copy of the magazine (published by Incisive Media) and go on to purchase the product in addition to seeing a growth in website visitors that use the URL featured in the advert.

While there is significant emphasis on using online marketing, Swiftbase, through its strong partnership with the Bluesulphur creative team, is benefiting from a solid mix of print marketing and online services.

To find out how Bluesulphur can help your business through advert design and website development please contact us.